Writing or acquiring articles that provide solid information regarding your business is one of the best ways to perpetuate free advertising.
Many sites offer free keyword tools which can help you find keywords and phrases to produce more traffic to your website. Look up keywords related to your product or service. Which keywords are used most? Make sure you use these keywords in your article.
Make your articles readable and informative. If the article is relevant to the topic, more visitors will stay to read it. This can help you get visitors to your sales pages who subsequently may become clients.