Whether you are paying for advertising or using free resources, it is important to make sure the people who see your ads are people who will buy your products and services.

Consider your marketing focus.  Who is most likely to be interested in buying your product or service?  Are there other names they might refer to the product as?  What similar or related products also interest them?

Once you have identified your audience, you can look for classified advertising venues that circulate amongst this audience.  This is called targeting your advertising, and is an important part of a marketing campaign.

Look for similar or related sites that interest your audience.  They might give you ideas for marketing your product, might be a place you can advertise your product or service, and they may be willing to link to your site.

Succeed!

Savannah Kruse