Why People Fail In Affiliate Marketing, Part II

Advertising

The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect simply because they are not doing any advertising, or are not doing enough advertising.

This doesn’t mean you need to spend a ton of money.  There are many web sites that offer free advertising, so take advantage of it!  Just a few minutes a day can show results.  Can you afford to turn off that TV show you aren’t really interested in anyway and spend the time placing free ads?  Can you afford not to?

Affiliate marketing isn’t as simple as directing customers to the business site.  You need to make sure you are targeting an interested audience, and do everything you can to engage the reader of the ad.

How do you do that?  First, make sure you are placing your ad in an appropriate category.  Second, select an ad title that is both eye-catching and relevant to your product or service.  Third, make sure the site or page you are sending the customer to is specific to what your ad text says.

For example, if you are selling a cosmetics product, you would select a category like “Health and Beauty” or “Beauty Products.”  Your ad title might read “Would you like to improve your appearance?” or “Do you want more sex appeal?”  Finally, make sure you send them to the page that specifically shows the product you mention in your ad text, e.g. foundation, blush, moisturizing lipstick, etc.

Keep watching for Part III, “Preparation.”