Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed.  You can also use free reports as enticement for visitors to sign up for your mailing list.

Create an autoresponder campaign to build an opt-in mailing list from your site visitors.  Some research shows a sale takes an average of seven contacts with a prospect.  Your sales web page has two possible outcomes: a sale, or the visitor leaving the page.   By using the autoresponder, you have a chance to contact visitors again if they leave the page.

Focus on important points like how your product can make life and things easier and more enjoyable. Provide email subject lines that make the recipient want to open the mail.  Convince those who signed up for your free reports that they will are missing out on something good unless they try your product or service.