Use unique web pages to promote each separate product you are marketing.  It is best to have a simple site layout and easy navigation.

Include product reviews on the web site so visitors will have an understanding of what the product can do for them.  You can also include testimonials from users who like the product.  Be sure that these customers give you permission to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on your web site as an additional page.  Make the pages attractive and compelling.  Highlight your special points.  Be sure to include an order page link.