These are some of the methods that can be used to drive more traffic to your site for free. All it takes is a bit of effort and time.  You must be willing to keep researching new resources to generate traffic.

Take advantage of online forums and online communities.  You can target a certain group that fits the certain demographic that you are looking for. You can discuss the niche that you market.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise and knowledge about the subject.

You can make use of other’s newsletters for advertising. You can also use newsletters to create your own mailing list.  Make sure you put good content in your newsletter so that your subscribers stay interested in reading it.