Interactive and Personalized Web Sites
Make your website interactive. Add feedback forms and email forms that allow your prospective customers to ask you any questions they might have about a product. Personalize your site for each visitor – perhaps by geographical location, name, computer type, or such – to help them feel welcome and unique.
Content is King
Good content sells a product or service. Ask yourself the following questions. Do your ads and articles convey the right message? Does it help your visitor through the sales process? Have others review your ads and articles to provide editing feedback. Always check spelling and grammar for everything you write.