Credibility Is Crucial

The best site design won’t sell your products or services unless your customers believe in you.  A clear privacy statement is one step in building your credibility. Provide legitimate contact information on line.  Provide prominent links to your contact info and to your privacy statement from every page on the site.

Navigation should be simple

Make site navigation easy and quick. Make finding what they want convenient to your visitors. Design your site so everything is just three clicks away from anything else your visitor might want to see.

Consistency is the key

Give all the pages in your web site a consistent look.  Use colors and themes throughout the site so that your visitors can easily tell they are still at your site. Functionality should be similar and navigation should be identical on virtually all your pages.