Target Your Audience

Make certain that your site caters to your visitors.  Design your web site to reflect the preferences of your potential customers.  Are you marketing to business professionals? Make sure your site looks professionally designed and polished.  Is your product aimed mostly at a young audience? Then your site can be more informal and interactive. The key point here is to understand the tastes of your market and design your web site accordingly.

Focus the Site

The content on your web site should focus on the goal of selling your product or service. If you have several products, each item should have a unique sales page.  If you market many items, you may wish to create a catalog for ease in browsing.  Be sure to include a search box on your site as well.